Did you know that you can sponsorships are not just for companies with Fortune 500 budgets? Many companies get involved with motorsports at a local level where they can entertain clients and vendors or reward top producing employees. These sponsorships include everything from local race series participants, to on track sponsorships, to the sponsorships of professional drivers at a single race event.
Local motorsports marketing can also afford you the opportunity to interact with locals by having a booth where you can feature marketing materials and product giveaways.
Don’t forget the opportunity for TV coverage as some local racing events are televised. This is a great way to stretch those marketing dollars by getting some brand notoriety on TV through your on car sponsorship.
To further cut costs, motorsports marketing can be done in conjunction with partner firms as well, where you team up to split the cost of the sponsorship, giving you both some exposure for a shared sponsorship.
Ultimately, you want to sponsor a winning driver because the drivers that stay on the track longer and ultimately end up in the winners circle will get you more exposure for your business. Make sure that you discuss with the driver and team your expectations. For example, if there is TV coverage at the event and they win, you want to make sure they mention your company name specifically as a sponsor.
If you have any questions about how your company can get some “high speed exposure” contact us.