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Motorsports Marketing Agency Advises Businesses to Look for 2014 Marketing Opportunities Now

Brands seeking exposure may find it through motorsports marketing and find it more affordable than they expect.

PHOENIX, ARIZONA (October 24, 2013) – Phoenix based Motorsports Marketing Agency High Speed Exposure wants to get a message to Corporate America. That message is “now is the time to consider a 2014 motorsports marketing campaign, if you are ever going to consider one.”

For the past several years, racers at all levels of motorsports have been sidelined due to a lack of funds and this includes many professionals who at one time made a very good living doing what they love. Anthony Kirlew, who manages High Speed Exposure, stated “a racer might be great behind the wheel but not so good explaining the marketing benefits or potential return on investment to a company marketing director.” Kirlew heard this first hand from a local race team who he connected with in 2009. The team owner said, “we know how to race and we know how to win but we don’t know how to sell the team and that’s why we need your help.”

Companies need to know that there are many levels at which they can participate in motorsports marketing. For example, local race sponsorships can run a few hundred dollars per race, which can be very affordable for small businesses and leading up to a NASCAR sponsorship, which can run in the multi-million dollar range for a season with lots of room in between.

As far as expected returns, each level of racing presents a different level of potential market exposure. Some deals can come with TV coverage, some offer corporate entertainment, and others can include endorsement deals or driver appearances. According to Kirlew, “everything is negotiable, but you will never know what is possible until you start asking questions”.

As an example of a low cost-to-entry sponsorship, Kirlew’s firm currently has a rare associate sponsorship opportunity with a NHRA Professional Motorcycle race team for under $8,000 for a full race season. To learn more about this or other opportunities in motorsport sponsorships, you can contact High Speed Exposure at http://www.HighSpeedExposure.com.

 

About High Speed Exposure

High Speed Exposure is a boutique motorsports marketing agency with a two-fold mission. First, to educate brand marketers as to the effectiveness of motorsports marketing and second to connect brands with winning teams in an effort to grow their brand while creating a positive return on the marketing investment. For more information, visit their website at: http://www.HighSpeedExposure.com

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As I was watching the NHRA US Nationals over the weekend, I saw the replay of Clay Millican’s Parts Plus sponsored Top Fuel Dragster engine explosion several times. Being a marketer, I couldn’t help but to think of all of the exposure Parts Plus received due to the multiple replays as well as the press coverage where Clay stated that Parts Plus would supply the parts to the get
the engine replaced.

In the end, Clay did not qualify, but Parts Plus got lots more coverage than any other sponsor whose driver did not qualify and on race day, they even more coverage than those who didn’t get pass first round.  We obviously never want to see a mishap that results in injury, but perhaps blowing up a motor isn’t so costly afterall?

While it’s not all that motorsports marketing is about, TV exposure is definately a big part of the draw. In my next blog post, I will discuss the many additional advantages of putting your brand behind a driver through the power of motrosports marketing.

Did you know that you can sponsorships are not just for companies with Fortune 500 budgets? Many companies get involved with motorsports at a local level where they can entertain clients and vendors or reward top producing employees.  These sponsorships include everything from local race series participants, to on track sponsorships, to the sponsorships of professional drivers at a single race event.

Local motorsports marketing can also afford you the opportunity to interact with locals by having a booth where you can feature marketing materials and product giveaways.

Don’t forget the opportunity for TV coverage as some local racing events are televised. This is a great way to stretch those marketing dollars by getting some brand notoriety on TV through your on car sponsorship.

To further cut costs, motorsports marketing can be done in conjunction with partner firms as well, where you team up to split the cost of the sponsorship, giving you both some exposure for a shared sponsorship.

Ultimately, you want to sponsor a winning driver because the drivers that stay on the track longer and ultimately end up in the winners circle will get you more exposure for your business.  Make sure that you discuss with the driver and team your expectations. For example, if there is  TV coverage at the event and they win, you want to make sure they mention your company name specifically as a sponsor.

If you have any questions about how your company can get some “high speed exposure” contact us.

Have you ever wanted to get involved in motorsports marketing but thought is was too expensive? If you have Phoenix based business (or client base), now you have a chance. We represent one of the hottest up and coming drivers and he is currently participating in a local race series that requires just $1,500 per race to sponsor. You would get local exposure in the Phoenix Arizona market as well as some national coverage via press release. We have other marketing perks available as desired such as online marketing through a partner firm. The races are being held at Phoenix International Raceway (Avondale) and Firebird Raceway (Chandler) and you can learn more about this racing series at http://www.nasaaz.com. There are only 5 races left in the series for this year as follows:

June 5 – 6, 2010
Firebird International Raceway – Chandler, AZ

August 14 – 15, 2010
Firebird International Raceway – Chandler, AZ

October 2-3, 2010
Phoenix International Raceway (PIR), Avondale, AZ

October 16 – 17, 2010 (Sat & Sun)
Firebird International Raceway – Chandler, AZ

Nov 27-28, 2010 (Sat & Sun)
Phoenix International raceway (PIR), Avondale, AZ

Contact us for more information or to reserve your spot today!