NHRA Super Comp drag racer Jason Wieck has acquired an associate sponsor for the 2014 season.
High Speed Exposure is pleased to announce that NHRA Super Comp Driver Jason Wieck has secured #DitchTheCan™, an energy drink company, as an associate sponsor for the 2014 season.
Given that the last several years have left many professional drivers sidelined due to a lack of funding, this latest sponsorship speaks to the confidence in Wieck as both a driver and a brand advocate. Additionally, it affirms the confidence of motorsports marketing to create brand exposure and sales opportunities for companies. Brian Krogstad, Co-creator of #DitchTheCan™ stated, “We are very excited to work with Jason Wieck for a couple of reasons. First, we believe that our energy drink product is great for both racers and their fans, and second, we like to work with up and coming stars.”
Jason Wieck is clearly a rising star in the sport of drag racing. After falling in love with the sport at the age of five, he has been involved in the sport as a driver and crew member for over a decade. He was recently featured in an article with 2012 NHRA Top Fuel World Champion Antron Brown, where it was noted that Wieck is following in the Champion’s footsteps. As a marketer, Wieck is brilliant, having amassed an online social media following of over 70,000 fans, which exceeds the fan based of many professional race teams. Wieck commented, “I am proud to be a part of the #DitchTheCan family and look forward to a long and successful relationship with them as I move up the ranks on my way to that Top Fuel ride.”
To learn more about #DitchTheCan™ visit http://ditchthecan.com/jwieck.
About Jason Wieck Racing
Jason Wieck Racing is the NHRA Super Comp team led by owner/driver Jason Wieck. Jason has a rich heritage in drag racing, being the nephew of legendary driver Jerry Estep. Wieck has spent more than a decade in the drag racing industry, having served as a crew member for Rocketman Racing and a driver for Jim “Bear” Chapman prior to launching his Super Comp team. He is a graduate of the Frank Hawley School of Drag Racing (where many professionals get started) and works closely with B.R.A.K.E.S. a 501C3 nonprofit charity started by NHRA Top Fuel Driver Doug Herbert. Most notably, Jason Wieck is one of the most followed NHRA drivers online, having an online fan base of over 70,000 fans. You can learn more about Jason and his team at: http://www.jasonwieckracing.com.
#DitchTheCan™ is a new initiative backed by Life Force International (Life Force). Life Force is a privately held leading natural health and wellness company, that manufactures, markets and distributes nutritional and personal care products through a global direct sales force of over 50,000 active independent Members, Distributors and Customers with international subsidiaries established in Australia, Canada, New Zealand and Singapore plus export sales to other countries. Learn more at: http://ditchthecan.com/jwieck
About High Speed Exposure
High Speed Exposure (HSE) is a boutique motorsports marketing agency with a two-fold mission. First, HSE educates corporate marketing managers and executives on the effectiveness of motorsports marketing and secondly HSE connects brands with winning teams in an effort to increase brand equity while creating a positive return on their marketing investment. For more information, visit their website at: http://www.HighSpeedExposure.com
If you manage a car dealership in Southern California, we have a great opportunity for you. Have you ever considered motorsports marketing, or have you thought it was too costly? You might be surprised to find out how affordable it is to get in front of locals who love cars (and typically spend money on them.)
Some of the opportunities in motorsports marketing include:
- Trackside display signage.
- Brand advocacy.
- Social Media exposure.
- Ability to reward employees.
- Opportunity to entertain clients, partners, and vendors.
- Local media & PR exposure.
- Driver appearances for sales events.
- Much more!
If you want to learn more about how we can help you get in front of the buying public, contact us today.
Motorsports Marketing Agency Advises Businesses to Look for 2014 Marketing Opportunities Now
Brands seeking exposure may find it through motorsports marketing and find it more affordable than they expect.
PHOENIX, ARIZONA (October 24, 2013) – Phoenix based Motorsports Marketing Agency High Speed Exposure wants to get a message to Corporate America. That message is “now is the time to consider a 2014 motorsports marketing campaign, if you are ever going to consider one.”
For the past several years, racers at all levels of motorsports have been sidelined due to a lack of funds and this includes many professionals who at one time made a very good living doing what they love. Anthony Kirlew, who manages High Speed Exposure, stated “a racer might be great behind the wheel but not so good explaining the marketing benefits or potential return on investment to a company marketing director.” Kirlew heard this first hand from a local race team who he connected with in 2009. The team owner said, “we know how to race and we know how to win but we don’t know how to sell the team and that’s why we need your help.”
Companies need to know that there are many levels at which they can participate in motorsports marketing. For example, local race sponsorships can run a few hundred dollars per race, which can be very affordable for small businesses and leading up to a NASCAR sponsorship, which can run in the multi-million dollar range for a season with lots of room in between.
As far as expected returns, each level of racing presents a different level of potential market exposure. Some deals can come with TV coverage, some offer corporate entertainment, and others can include endorsement deals or driver appearances. According to Kirlew, “everything is negotiable, but you will never know what is possible until you start asking questions”.
As an example of a low cost-to-entry sponsorship, Kirlew’s firm currently has a rare associate sponsorship opportunity with a NHRA Professional Motorcycle race team for under $8,000 for a full race season. To learn more about this or other opportunities in motorsport sponsorships, you can contact High Speed Exposure at http://www.HighSpeedExposure.com.
About High Speed Exposure
High Speed Exposure is a boutique motorsports marketing agency with a two-fold mission. First, to educate brand marketers as to the effectiveness of motorsports marketing and second to connect brands with winning teams in an effort to grow their brand while creating a positive return on the marketing investment. For more information, visit their website at: http://www.HighSpeedExposure.com
As I was watching the NHRA US Nationals over the weekend, I saw the replay of Clay Millican’s Parts Plus sponsored Top Fuel Dragster engine explosion several times. Being a marketer, I couldn’t help but to think of all of the exposure Parts Plus received due to the multiple replays as well as the press coverage where Clay stated that Parts Plus would supply the parts to the get
the engine replaced.
In the end, Clay did not qualify, but Parts Plus got lots more coverage than any other sponsor whose driver did not qualify and on race day, they even more coverage than those who didn’t get pass first round. We obviously never want to see a mishap that results in injury, but perhaps blowing up a motor isn’t so costly afterall?
While it’s not all that motorsports marketing is about, TV exposure is definately a big part of the draw. In my next blog post, I will discuss the many additional advantages of putting your brand behind a driver through the power of motrosports marketing.
Did you know that you can sponsorships are not just for companies with Fortune 500 budgets? Many companies get involved with motorsports at a local level where they can entertain clients and vendors or reward top producing employees. These sponsorships include everything from local race series participants, to on track sponsorships, to the sponsorships of professional drivers at a single race event.
Local motorsports marketing can also afford you the opportunity to interact with locals by having a booth where you can feature marketing materials and product giveaways.
Don’t forget the opportunity for TV coverage as some local racing events are televised. This is a great way to stretch those marketing dollars by getting some brand notoriety on TV through your on car sponsorship.
To further cut costs, motorsports marketing can be done in conjunction with partner firms as well, where you team up to split the cost of the sponsorship, giving you both some exposure for a shared sponsorship.
Ultimately, you want to sponsor a winning driver because the drivers that stay on the track longer and ultimately end up in the winners circle will get you more exposure for your business. Make sure that you discuss with the driver and team your expectations. For example, if there is TV coverage at the event and they win, you want to make sure they mention your company name specifically as a sponsor.
If you have any questions about how your company can get some “high speed exposure” contact us.